Zineb Zebdi
I'm a writer who turns business challenges into compelling narratives. I work at the intersection of brand development, content strategy, and business growth, helping companies find their voice and use it well. Most days, you'll find me turning technical jargon into clear stories, building brand voices from scratch, or helping clients win their next big pitch.
Recent projects include:
Scripting and narrating the video for Solgar’s award-shortlisted vitamin D awareness campaign in the UAE.
LinkedIn copy forPictet, a global financial institution based in Switzerland.
A social media healthcare campaign forAstraZenecathat tackles misconceptions around breast cancer screening in the UAE.
Research and strategic storytelling for the special guests’ culinary experience in the UAE Pavilion atEXPO 2020.
Pitch deck writing that won the half-time show design for the NBA Abu Dhabi Games at Etihad Arena.
Website copyfor a government public health initiative promoting preventative screenings in Abu Dhabi.
Content design for a culinary creative agency.
Product descriptions for an African swimwear and youth culture brand.
Work
INKED Experiences
Alserkal Avenue
EXPO 2020
Khamsa5
Sela | صلة
Bantu Wax
Good Vibes Market
Pictet Group
Clients
The Fridge Entertainment
McCann Commonwealth
McCann Health
HQWS
Auditoire
Designlab Experience
Agencies
Content Strategy
Content Creation
Email Marketing
Pitch Deck Writing
Web Copy
Editorial
Product Copy
Campaign Messaging
Script Writing
Services
Read a book I wrote and illustrated to help fight period poverty.
Here are some jewelry pieces I made that were used in a shoot for The Elder Statesman.
Side Projects
If you feel we could work well together, email me.
Contact