Zineb Zebdi
I'm a senior writer and strategist who turns business challenges into compelling narratives. I work at the intersection of brand development, content strategy, and business growth—helping companies find their voice and use it well. Most days, you'll find me turning technical jargon into clear stories, building brand voices from scratch, or helping clients win their next big pitch.
Brand Writing - Content Strategy - Pitch Deck Writing - Web Copy - Editorial - Product Copy - Storytelling - Campaign Messaging - Script Writing -
Brand Writing - Content Strategy - Pitch Deck Writing - Web Copy - Editorial - Product Copy - Storytelling - Campaign Messaging - Script Writing -
Recent projects include:
Scripting and narrating the video for Solgar’s award-shortlisted vitamin D awareness campaign in the UAE.
LinkedIn copy for Pictet, a global financial institution based in Switzerland.
A social media healthcare campaign for AstraZeneca that tackles misconceptions around breast cancer screening in the UAE.
Research and strategic storytelling for the special guests’ culinary experience in the UAE Pavilion at EXPO 2020.
Pitch deck writing that won the half-time show design for the NBA Abu Dhabi Games at Etihad Arena.
Website copy for a government public health initiative promoting preventative screenings in Abu Dhabi.
Content design for a culinary creative agency.
Product descriptions for an African swimwear and youth culture brand.
Work
INKED Experiences • Alserkal Avenue • EXPO 2020 • Pictet Group • The Fridge Entertainment • McCann Commonwealth • McCann Health • HQWS • Khamsa5 • Auditoire • Sela | صلة • Malibu Magazine • Bantu Wax • Designlab Experience • Good Vibes Market •
Clients
Side Projects
Read a book I wrote and illustrated to help fight period poverty.
Here are some jewelry pieces I made that were used in a shoot for The Elder Statesman.
If you feel we could work well together, email me.
Contact